Customer Relationship Management Essay Example | Topics and Well Written Essays - 500 words

Customer Relationship Management - Essay Example Web 2.0 which has brought about revolution in different marketing concepts, like advertisement and many other ideas, the C.R.M concept is equally affected by web 2.0. Through blogs, social media (face book, twitter), the customers are kept in touch with the organizations. The web 2.0 provides fan pages and other similar links which enable staying in touch with the pulse of masses and customers. C.R.M has certain set of components, and each of them is vital for the overall productive working of C.R.M. each component works in a complementing way towards the other and these components are as following: Customers’ retention is an important factor. It is being said that a satisfied customer brings along 3 to 4 customers with himself while a dissatisfied customer takes away three to five customers with himself therefore customers response is very important either way. Large number of enterprises have taken up C.R.M work and processes in their routines within their organizations. These organizations realize the impact of C.R.M and the dividends that can be extracted through it. Benefits of C.R.M: the benefits of C.R.M are multifold. It is a source f direct contact with the customers. C.R.M enables saving time and through direct methods the direct questions are addressed. Other benefits involve doing more with less that is saving money and saving time. C.R.M allows working to the will of clients and since clients are the backbone of any given organization, hence C.R.M is the pivot towards the organizational success. Other goals and advantages of C.R.M include reliable measures, enabling of taking on board the customers and then resolving the issues and obstacles relative to the problems at hand and customers demands. Canada’s company Bell is C.R.M enabled and it brings into action all the functions which are necessary for successful execution of