VIP remains a leader ‘Kal Bhi, Aaj Bhi, Kal Bhi’ with Strategic Changes

Established in 1971, VIP Industries Limited is the flagship company of the 200 million dollar DG Piramal Group. Its longstanding familiar Indian brand VIP is the largest luggage brand in Asia and the second largest producer of moulded luggage in the world after Samsonite. The first VIP suitcase was rolled out in 1971, and since then over 60 million pieces of VIP luggage have been sold around the world. In the organized Indian luggage market, VIP leads with a 60% market share, followed by Samsonite at 40%. In the international market Samsonite leads with 20% market share where as VIP follows at 6% with operations spread across 5 continents and in 27 countries. VIP’s product range includes a variety of hard and soft luggage – strolleys, suitcases, duffle bags, overnight travel solutions, executive cases, backpacks, and even school bags. Apart from the mother VIP brand, the company also owns other reputed brands such as Alfa, Footloose, Elanza, Buddy, etc. It also markets under license Delsey products in India. Moreover, it has acquitted the UK-based Carlton brand in a bid to penetrate the European market. VIP’s products reach over 8000 retail outlets across the country and over 1300 outlets across 27 countries globally. Ever since its launch, VIP has been an epic brand synonymous with luggage in India. Its products priced for masses, enjoyed a near monopoly till the mid’90s, and its sentimental, powerful, and long-playing advertising campaign ‘Kal bhi, aaj bhi, kal bhi†¦. ’ remained etched in public memory for years to come. However, the scenario started changing with the international leader Samsonite’s entry into the India market in 1997. After a few initial setbacks, Samsonite started cracking the Indian market and posing a challenge for VIP. Along with tha t, a gabble of unorganized players also started confronting VIP at the lower end. This propelled VIP to take stock of the situation and realign its strategies with the changing market situation. VIP discovered that while competition was heating up, the Indian luggage industry had also been growing owing to a number of favorable factors. Most importantly, steady economic growth had ed to an increase in people’s disposable incomes, thereby propelling the travel sector, which in turn had boosted the luggage industry. Frequent travel for business was also on the rise with organizations going global. This was also redefining people’s need for luggage. Convenience and variety in luggage based on specific travel occasions had started assuming prime importance. People no longer looked at suitcases as just a means of safeguarding and securing their belongings , but also cared for aesthetics, which increased the importance of soft luggage. Design, style, and attractive colors also guided people’s purchase decisions. Hence, luggage had transformed from being merely a functional product to a fashion or lifestyle statement. And people were no longer using the same suitcase for all travel requirements, but purchase had become more need-based with consumers buying luggage according to a particular type of holiday, trek excursion or business travel. Further, luggage in the premium segment had been growing the most. In the wake of these changes, the age-old leader in luggage segment, VIP realized that youngsters perceived VIP as a brand belonging to parents’ and grandparents’ era. In order to be in sync with the times, VIP decided to change this perception and reposition itself as a contemporary lifestyle brand, which catered to people who traveled widely and followed a particular lifestyle. On the product front, it rehashed its soft luggage portfolio since that was the category driving sales. Besides it also allowed the company to play around with styles, which were becoming a major criterion in luggage selection. In addition, VIP also started adding more variety, designs and colors to its traditional category of hard luggage. However, it reserved the hard luggage segment primarily for exports since VIP and Samsonite were the only two hard luggage brands in the world. In order to address varied traveler segments, VIP designed products for all travel needs, durations, and prices, be it a long haul journey, short weekend or daily travel, leisurely holiday or business travel. Its mother brand VIP was developed as a slick lifestyle brand that focused on comfort nd convenience for long-duration travels. Alfa provided reliable, good quality luggage for price-conscious consumers who otherwise had to make do with low-quality local luggage. Footloose focused on the daily or longer duration travel needs of the youth, while Buddy was a school bag brand focusing on providing fun, innovative and quality products in a segment that was dominated by cheap, local products. In order to reinstate its lifestyle p roposition, it also launched a collection for women called Aura and a business collection called Matrix in Nov’05. At the premium designer end, it offered ranges like Elanza and also marketed high-priced products costing Rs. 12,000 under its Delsey range. Thus with its extensive product portfolio with over 250 products matching different prices, VIP covered the entire luggage segment and has been constantly innovating keeping in mind travelers’ requirements. Following on VIP’s footsteps, Samsonite, which initially offered only high-end collections, also launched the American Tourister range for the mid-price segment in the range of Rs. 800 – Rs. 2,000 in 2002. VIP also aggressively promoted its prominent ranges to establish its new image. For example, the Alfa campaign conveyed both the importance of a better quality luggage as well as the affordable price points of Alfa. However, maximum promotional attention was showered on to the power brand VIP to position it as an all-encompassing, contemporary lifestyle travel companion. In 2002, its advertising campaign ‘Looking at me? ’ introduced some new lifestyle products as travel companions. The campaign informed consumers of the contemporized brand’s styles and colors, features, prices, VIP lounges where the brand was available etc. Then in 2003, VIP felt it needed to recreate the magic of its yesteryears with a more encompassing campaign that would reposition itself as a fresh, young, smart, and exciting brand. Thus, VIP launched a television ad campaign entitled ‘bye-bye’ emphasizing a major shift in its marketing communication strategy. The campaign, designed by Lowe, began by airing a montage film that showed people bidding bye-bye to their kith and kin at the start of their journeys – an elderly lady waving to a car making its way out of the gate; a doorman at a hotel waving to departing guest; a mother idding goodbye to her children; etc. A peppy ‘bye-bye, goodbye’ track played in the background and the film ended with the tagline, ‘Happy journeys began with VIP. ’ Other ads in the campaign presented more ‘bye-bye’ situations – people bidding bye-bye to Monday mornings, women bidding bye-bye to men and coolies since new VIP bags were light, etc. Given VIP’s heritage and iconic status, the underlying objective of the new campaign was to get VIP to own the travel space, rather than just the luggage space that it occupied earlier. The company hoped that this would increase consumers’ involvement with VIP during their travel planning process, rather than the brand featuring only at the far end of the process. The time of departure was chosen for portrayal in the ads since the agency felt that this was the time that caught a range of emotions – people bidding farewell to their dear ones, looking forward to the journey and to returning home, and being most closely involved with luggage. By depicting the happiness associated with the start of the journey; and through more vibrant, smart and youthful imagery such as a contemporary metro train in place of a workmanlike diesel train used in the ‘Kal bhiE’ campaign, or the bubbly bye-bye tune and situations; VIP tried to make itself relevant to a new generation of consumers, without alienating its traditional base of loyalists. VIP also has plans for a series of communications to the ‘bye-bye’ campaign that will portray its contemporary product range and strengthen its new stance as a travel companion. The ‘bye-bye’ television campaign was supported by an outdoor campaign as well, but the company refrained from any sales promotion activities in order to reinforce the new exclusive positioning. Below-the-line activities were only used to complement above-the-line communication in supporting new launches, addressing niche audiences or audiences difficult to reach by mass media, motivating trade force etc. For example, VIP ran an exclusive ‘Mystery Shopper’ program, which encouraged the shop salesmen to better demonstrate its product features. It also designed interactive games to convey the superior features of its Alfa brand. Media relation activities were also conducted, albeit in a limited manner, to break the news of product launches or new stores. On the other hand, competitor Samsonite’s campaigns are carried out by its global agency and it doesn’t have any India-specific campaigns, since it mostly caters to business travelers whose needs are the same the world over. For instance, in one print ad, Richard Bronson of Virgin Airlines testifies, â€Å"To me, business isn’t about wearing suits or pleasing stockholders. It is about being true to yourself, your idea and focusing on the essentials. Further, in order to retain its premium image, Samsonite too does not indulge in any sales promotion activities. Its distribution strategy is also selective with the company retailing only out of high-profile stores such as Shoppers’ Stop, LifeStyle and Witco. VIP’s distribution strategy also complements with its varied product range and new positioning strategy with the right products available at relevant outlets throughout the country. VIP suitcases are made available at convenient retail locations with a self-select approach and appropriate display showcasing the large range of VIP products in an in-store ambience set to attract. The company also has forayed into retailing by opening exclusive stores that showcase all its product ranges. It has opened stores called ‘VIP Lounges,’ which compete with the franchised ‘Samsonite Travel World. ’ Its ranges with products below Rs. 1,500 are also distributed through hypermarkets and malls. It also has an on-line store although online sales haven’t really picked up in India. Also, VIP’s distribution in the European market is primarily done for its premium Delsey and Carlton brands. The brand’s repositioning efforts have paid off by helping it retain its leadership position. Even today, the VIP brand enjoys 97% unaided brand awareness, one of the highest in the world and has over 65 million customers. Questions: 1. Can you identify VIP’s prime source of competitive advantage from this case? If yes, what do you think it is? 2. What strategy of segmenting and targeting the market has VIP followed? What segment(s) is the mother brand targeting? In what alternative ways can luggage market be segmented? 3. Identify the points of differentiation of the VIP brand from its prime competitor Samsonite. How sustainable do you think the differentiation is? . How was VIP positioned earlier in the minds of consumers? Why did it decide to reposition its image? Briefly state what steps it took to reposition itself and whether the attempt was successful. 5. What was the objective of VIP’s new communication strategy? Did the product, price and distribution changes complement this strategy? How cohesive do you think VIP’s new marketing mix is? 6. What was the difference between the ‘looking at me? ’ and ‘bye-bye’ campaigns? What objectives did they both serve? How did they complement VIP’s product-related decisions? . Comment on VIP’s distribution strategy. What message does it convey? Visit two-three outlets or exclusive stores selling VIP brands. Do you think they convey a message similar to the communication message delivered by the brand? Preethi Meets Venkat Through Shaadi. Com â€Å"I didn’t want to fall into the traps of a typical Indian arranged marriage; I believe it doesn’t give you the required time and opportunity to know and understand your would-be partner, especially with families breathing down your necks while calling for a decision,† said Preethi. And I always wanted to choose my partner myself,† concurred Venkat, adding, â€Å"That’s why Shaadi. Com worked for both of us. † Preethi and Venkat are among the 48% of Internet users who surf matrimonial sites for alliances. While traditionally the activity of matchmaking was left to the elderly aunts of the family, marriage bureaus, and newspaper matrimonials, with the advent of Internet and a change in youngsters’ preference s, online alliance search has taken off with a frenzy, especially with 60% of the online population in India being below the age of 25. With 12 million urban Indians undertaking online matchmaking, it is the 13th most popular online activity among Indian surfers. Although online dating is ahead of matrimonial searches as the 10th most popular online activity, it does not enjoy the high user loyalty and brand premium of matrimonial websites. This is because Indian culture has yet not fully accepted the concept of dating before marriage and people do not register on a dating site for finding a life partner. There is also a huge overlap between the two activities suggesting that people who date are also looking for a mate. Owing to a close-knit social structure of India, families and friends still have an important role to play in online matchmaking. Often parents are seen posting their children’s profiles, and while the final choice may be the children’s, parents extensively carry out activities like gathering information, filtering profiles, matching horoscopes, etc. Experiences of friends also guide in the decision-making. Online advertising as well as conventional television and print advertising are popular media choices for most portals. Advertising seems to be harping on factors like wide profile choices, relevant matches, and a joint selection process that satisfies the entire family (Figures 3. 23a-d). Smaller portals such as Simplymarry. com have also adopted viral tactics such as creating a website, rather a catchy microsite, for Mom-in-Law Day (Figure 3. 23e) on October 28 to promote its portal. The site has a collection of videos of interviews of people expressing their feelings and opinions about their mothers-in-law, text messages, tips, and a link to Simplymarry. com. One such communication triggered the dormant desire of finding a life partner for Venkat. While watching the film Metro, Venkat was exposed to Shaadi. com. The movie depicted Konkana Sen Sharma and Irrfan Khan getting older and feeling the need to find a life partner, and then turning to Shaadi. com for help. Sen Sharma was shown logging on to the website, and there were mentions of Shaadi. com in her conversations with Khan and even comical scenes in which the protagonists viewed some funny profiles on the site and enjoyed a good laugh. The movie propelled Venkat into online matchmaking. He believed that the biggest advantage of online matrimonial sites was their massive database, which offered people a wide choice of matches across both objective and subjective evaluation criteria such as education and career, religion, family background, location, personal preferences, personality, etc. He zeroed in on Shaadi. com after a little search, most importantly because the name had created a distinct impression in his mind through the movie. One of prospects he mailed was Preethi; the two of them hit it off and decided to marry. Preethi had chosen Shaadi. com as she was particularly impressed with its strict profile screening system, and the simplified search technology that increased the relevance of the matches. She also appreciated the portal’s attention to details through features like password-protected photographs that allowed members to maintain secrecy. Their choice was much like the rest of the consumers’; Shaadi. com and Bharatmatrimony. com were the two biggest websites in the online matrimonial space, each with 33% user preference. Another study by JuxtConsult pegged the websites’ shares at 28% and 29% respectively as on April 2007. A study by AdMomentux measuring ‘audience mindshare’ for television commercials, based on parameters like top-of-the-mind recall; appeal, likeability, relevance and comprehensibility of the ad; brand differentiation and preference created by the ad; etc. also showed similar results. Bharatmatrimony. com’s television commercial depicting how a modern boy and girl followed traditional rituals when it came to marriage, was the most effective, with 43. 8% mindshare. The television commercial of Shaadi. com showing the photographs of its various members received 36. 1% audience mindshare. Jeevansathi’s commercial came in third with 18. 4% audience mindshare. Yet another study marked Shaadi. com as the leader with 987,000 unique visitors in July’07. Convinced of Shaadi. com’s effectiveness after a month-long free registration, Preethi and Venkat had signed up a 6-month premium membership. When they found each other and finally decided to marry in a year, they posted their success story like many others (Figure 3. 4) who had also found the right partners through Shaadi. com. Questions: 1. Based on the case, identify the various cultural and social factors that influence the decision of match-making through online matrimonial portals. 2. What motivated Venkat to go for online matchmaking? Identify the cues that triggered him into action. Could there be any deep-rooted motives behind the apparent one? 3. What beliefs did Venkat a nd Preethi hold regarding online matrimonial portals? What was their attitude towards Shaadi. com? Why? 4. What communication factors seem to be reinforcing purchase decision? Do you think consumers should experience cognitive dissonance after subscribing to Shaadi. com? Visit Shaadi. com’s website and identify ways in which it may trying to alleviate any possibility of cognitive dissonance. 5. Why does most communication for online matrimonial portals harp on joint family decision-making? Do you see any attitude change strategies adopted by any of the websites in their communication? Explain. 6. Map the five-stage buying decision process for Preethi and Venkat identifying the internal and external influences that could have shaped their decision on choosing Shaadi. com.

Healthy Cell Phone Essay

Teenagers and The Over Use of Cell Phones The use of cell phones should be banned for teenagers. Similar to the legal age of purchasing alcohol and tobacco, the same law should be enforced when it comes to the use of cell phones among teenagers. Although the thought of this may sound insane to most adolescence, it maybe the solution to limiting and promoting healthy cell phone use amongst todays youth. The following solution would also be in their best interest without them even realizing it. The over use of cell phones by teenagers will have a negative effect on their academic, social, and mental development. Teenagers who use their cellphones very often will have their academic progress negatively affected due to being distracted. It is not a rare occurrence for teenagers to have their phones with them while they are in class, but that is mainly because many of them do not realize the impact it is having on their grades. Researchers, Christian M. End, Shaye Worthman, Mary Bridget Matthews, and Katharina Wetterau at Xavier University did a study about the impact of cell phone rings on academic performance. After completing the study they said, â€Å"Findings indicated that cell phone rings during a video presentation impaired academic performance. Specifically, participants in the ringing condition performed worse on disrupted test items and were less likely to have recorded pertinent test information† (End, Worthman, Matthews, & Wetterau, 2010, p. 55-57). The study shows that Just the ringer on a cell phone alone can have an impact on how a student takes notes. However, not everyone thinks that cell phones are a bad idea. Authors Kevin Thomas and Blanche Obannon wrote an article titled ‘Cell Phones In The Classroom: Preservice Teachers’ Perceptions’, which talks about cell phone use in the class room and how it would be beneficial to students. Mentioning that by 201 5 two-thirds of all suggest that this can be a positive thing with the use of tools provided by cell phones for content creation, student centered learning, authentic learning, differentiation of instruction, assessment, and reflection (Thomas ; Obannon, 2013). Given that cell phones can be used as a tool to better educate; it still would not be a good idea because studies prove that a ringer alone can distract a student. Also that text messages and social media cites such a Facebook and Twitter will also be a distraction away from school work. If students were openly able to utilize their cell hones while in class this would cause a distraction and decrease in their grades. A teenager who pays more attention to their phone while in school can cause them to not be academically successful. When a teenager depends solely on communicating through their cell phone it will cause them to have a difficult time with face-to-face interactions. Many teens would prefer to send a text message or make a phone call to their friend in the next room rather than Just walking over and talking to them. Not only does this encourage laziness but it also affects their social skills. An Article in the Washington Post by Masuma Ahuja called ‘Teens are spending more time consuming social media, on mobile devices’, which talks about teens spending a long amount of time on social media and how it effects their social skills. Ahuja says, â€Å"Teens spend so much time interacting with each other on social networks and phones that they are growing less comfortable with in-person interactions and not developing essential social skills† (Ahuja, 2013). It is clear that teenagers who prefer talking on a cell phone, sending a Facebook message or sending a text message are more likely to have trouble in a social setting. Cell phones have also made a great impact with the way families interact with one another. It causes teenagers to subconsciously disrespect their parents by using their cellphones while at the dinner table or picking up a phone call while being spoken to by their parents. An article called ‘The Cell Phone as an Agent of Social Change’ written by Abu Sadat Nurulla from the University of Alberta talks about the effect that cellphones have on the way youth interact with family and their peers. Nurulla says that cell phones cannot solve ongoing child and parent communication issues, such as quality and flow of communication (Nurulla, p. 1). Although a teenager having a cell phone may help with keeping in touch with their parents for emergencies, but it does not otherwise benefit the relationship due. Teenagers seem to not be aware of the effect of being overly indulged with communicating on cell phones; it can seriously hinder their ability to socialize because they are use to sitting behind a phone. Teenagers over dependence and use of their cell phone can lead to depression. Something as minor as falling asleep with their phone beside them can cause lack of sleep due to the phone going off in the middle of the night, which will cause lack of leep and could lead to the teenager having a bad day. An article called â€Å"How Mobile Phones Affect Sleep’ in the Huffington Post talks about how mobile phones affect a good nights sleep, while making reference to a study funded by a major mobile phone maker. It says, â€Å"People exposed to major radiation took longer to fall asleep and spent less time in deep sleep† (Huffington Post, 2013). So it is clear that cell phones can be linked to teens not sleeping well at night. Also in the Medical Post an about a study done to link the over use of cell phones by teen to depression. The tudy showed that compared to teens in the lower scoring group than the group of adolescence that used their phones more often had significantly higher scores in the depression inventory scale and interpersonal anxiety scale, as well as scoring low on the self-esteem scale (Hodges, 2006). These results reflect that teenagers are very likely to suffer from depression if they continue to spend too much time in their cell phones. Depression and lack of sleep will lead to severe mental issues if not sustained at an early stage. Youth today are overly dependent on cell phones. So dependent that many of hem seem to be out of touch with reality. Due to the mental, social, and academic effects of cell phones, teenagers are being sent down the wrong path. These three aspects are very important to human development as a whole. They are more critical at the adolescent stage, where teenagers should be attempting to reach their full potential without the distraction of cell phones. A teenager should be able to sleep well in order to go to school, be attentive, and be able to socialize with their peers and teachers without the interruption of receiving a text message or a phone call.

Joshua

In the novel, The Great Gatsby, Nicks use of diction and imagery in his language shows that the attendees of the party are not ordinary commoners but extravagant and luxurious people from the upper classes. Nick's uses of diction shows the high class of the people at the party. For example, when Nick first sees Myrtle's sister, Catherine, he describes that she is a â€Å"slender, worldly girl†. He thinks that, unlike other average women, Catherine is special and unique.By saying she is â€Å"worldly,† he implies that she is above other women. In addition, when Nick begins to describe Mr.. McKee, Nick says that he is, â€Å"most respectful in his greeting to everyone In the room. † Nick believes that Mr.. Emcee's manners are similar to that of a person from high society. People from the upper classes tend to be more respectful and mannerly compared to those from the lower classes. Another example is when Mr.. McKee was explaining to Nick that he was In the,  "artistic game,† and that he, â€Å"photographed [Mrs..McKee] a hundred and twenty- even times since they had been married. † This leads Nick to believe that Mr.. And Mrs.. McKee were most likely from the upper classes rather than the lower or common classes. Not many people In those times had the time and luxury to take many photographs of their wives since they all had to work many hours. By using diction, Nick shows the luxury and extravagance of the people attending the party. Nick does not only use diction In his language, but also Imagery to support his belief that the people at the party were not from a common class, but from an upper class.For example, when Catherine moves around the room, Nick begins to realize, â€Å"an Incessant clicking as Innumerable pottery bracelets Jingled up and down upon her arm. † Catherine was wealthy enough to afford lots of Jewelry, meaning that she must be from a high class since people from the lower classes were not able to afford such Jewelry. Nick used Imagery to describe the extra things Catherine had In order to show her wealth and luxury. In Dalton, when Mrs.. McKee compliments Mrs.. Wilson of her dress, she rejects the compliment and says that she, â€Å"SLP[s] It on moieties when [she doesn't] care what [she] look[s] like. Even when she Is not trying to look fancy and luxurious, Mrs.. Willow's clothing Is respectable and beautiful. She has at least some wealth since people were able to acknowledge her luxury even when she was not trying to show It. Imagery Is used In Nick's language to describe the wealth of the attendees and to prove that they are not from the lower classes. Nick supports his observations and beliefs by using Dalton and Imagery In his language. By showing their luxury and polite manner, he describes them as economically stable and wealthy and extravagant.Joshua By schoolhouses Nicks uses of diction shows the high class of the people at the party. For example, respectful in his greeting to everyone in the room. † Nick believes that Mr.. Emcee's classes. Another example is when Mr.. McKee was explaining to Nick that he was in common classes. Not many people in those times had the time and luxury to take Nick does not only use diction in his language, but also imagery to support his â€Å"an incessant clicking as innumerable pottery bracelets Jingled up and down upon such Jewelry.Nick used imagery to describe the extra things Catherine had in order to show her wealth and luxury. In addition, when Mrs.. McKee compliments Mrs.. Wilson of her dress, she rejects the compliment and says that she, â€Å"slip[s] it on sometimes when [she doesn't] care what [she] look[s] like. † Even when she is not trying to look fancy and luxurious, Mrs.. Willow's clothing is respectable and beautiful. When she was not trying to show it. Imagery is used in Nicks language to describe Nick supports his observations and beliefs by using diction and imagery in his

Economics for buisness Essay Example | Topics and Well Written Essays - 2500 words

Economics for buisness - Essay Example The market has various structures under which firms operate. A market structure is the method or system wherein "the suppliers and demanders in an industry interact to determine price and quantity (Deardorff, 2001)." There are four main market structures: perfect competition, monopoly, oligopoly, and monopolistic competition. The categorization is based on the extent and characteristics of competition in the market that affects the behavior of both the buyers and sellers (Fischer). One consideration in analyzing market structures is how the price of a particular product affects the quantity demanded of the product. The relationship between the price of a product and the quantity demanded is measured by the price elasticity of demand (PED). A perfect (pure) competition is a market wherein potential and actual buyers and sellers are so many that both market players have very limited individual influence in the market. Because of the huge number of participants in this market structure, individual producers and consumers are heaviliy dependent on the market forces and mechanisms. A perfect competion has di... The second character of a perfectly competitive market is that firms are price takers. This means that no single firm can affect the price. Because of the numerous firms that produce and sell an identical product. Their number makes their influence insignificant. Buyers of this product are also many. Consumers have the information regarding the prices that all sellers in the market charge. This makes consumers sensitive to the changes in price. If one firm raised the price of its product, buyers can easily switch to another firm's product, which is, as mentioned above, a perfect substitute. All firms are assumed to have equal access to resources and improvements in production technologies achieved by one firm can spill-over to all the other suppliers in the market. No one is assumed to be privileged when it comes to acess to technology and other factor inputs. Another notable quality of perfect competition is its freedom of its firms to enter in and exit from the market in the long run. This means that the market is open to competition from new suppliers. The existence and the absence of an individual firm does not affect the overall market. Price Elasticity of Demand in Perfect Competition In a perfect competition, the demand curve is perfectly elastic. This means that a change in price of a good in this market structure will greatly affect the quantity that consumers demand. As mentioned above, any increase in price will cause the demand for the product to fall. If one internet service provider raises its price, customers will find another firms that provide the same, standard product. Features of Perfectly competitive market With the mentioned qualities above, a

Internal and External Environmental Analysis - Barnes and Nobles Essay

Internal and External Environmental Analysis - Barnes and Nobles - Essay Example Barnes and Nobles are the industry leader in the book industry. Being the market leader in any industry is considered a strength due to the fact that the market leader generates the most amounts of revenues. The firm has been very innovative throughout its history including becoming the first bookstore to advertise on television. At the turn of the 21st century, Barnes and Nobles realized that e-commerce was a major trend that affected everyone in the retail industry. The firm today is the internet’s largest bookstore with a product selection of over 1 million titles. Two years ago the company also became a leader in e-books with over 1 million e-books to choose from. The management of the firm is highly qualified and over the years they have made a lot of smart decisions that have helped the firm become the best in the industry. The product selection in both the e-books and printed books is beyond what any other company can provide. The dominance in the e-book marketplace was achieved through the 2009 acquisition of Fictionwise. The tremendous selection of books has helped the company retain a lot of customers because the firm can satisfy the customer’s reading needs. Another strength of the company is its branding value. The firm was able to capitalize on its ability to generate customer traffic by diversifying into other products. The firm offers its customers a selection of over 60,000 blue ray DVD titles. The firm’s music store was categorized as the best on the net by Forbes.... The firm has been very innovative throughout its history including becoming the first book store to advertise on television. At the turn of the 21st century Barnes and Nobles realized that ecommerce was a major trend that affected everyone in the retail industry. The firm today is the internet’s largest bookstore with a product selection of over 1 million titles. Two years ago the company also became leader in e-books with over 1 million e-books to choose from. The management of the firm is highly qualified and over the years they have made a lot of smart decisions that have helped the firm become the best in the industry. The product selection in both the e-books and printed books is beyond what any other company can provide. The dominance in the e-book marketplace was achieved through the 2009 acquisition of Fictionwise (Barnesandnoblesinc, 2011). The tremendous selection of books has helped the company retain a lot of customers because the firm can satisfy the customer†™s reading needs. Another strength of the company is its branding value. The firm was able to capitalize on its ability to generate customer traffic by diversifying into other products. The firm offers its customers a selection of over 60,000 blue ray DVD titles. The firm’s music store was categorized as the best on the net by Forbes (Barnesandnoble, 2011). The location of the firm’s bookstores is another strength the company has. Barnes and Nobles operates 705 retail bookstores strategically located in regional shopping malls, major strip centers and other freestanding location, and the firm also owns 636 college bookstore placed near major university campuses (Barnesandnobleinc, 2011). One of the strengths of the college book operation is

Kodak and Fujifilm Assignment Example | Topics and Well Written Essays - 2000 words

Kodak and Fujifilm - Assignment Example The organization has its headquarters in New York, US. George Eastman established the company in the year 1889. The organization is known for its photographic film products. The adoption of blades and razor strategy by the company led to its selling cheaper cameras in the market. The company also made huge amount of margins from its production of consumables such as films and chemicals. The company flourished during the later part of the year 1976. At that point in time, a major portion of the film sales and camera sales were commanded by the company in the US market. Fujifilm is considered as a multinational organization dealing in services such as photography and imaging services. The company is officially known as Fujifilm Holdings Corporation and has its headquarters in the Tokyo city of Japan. The company is engaged in the business of colour paper, colour photographic film, sale of digital cameras, and photofinishing equipment, etc. The approach of the company with regard to management has made the organization a strong consumer brand which is considered to have a sound technology base. The strategy of the management of the company is considered as different with regard to managing and undertaking innovation. PEST analysis is considered as an important tool to analyze the macro environment of an organization. It seeks to identify those factors that have a considerable bearing on an organization’s demand and supply levels and also on its cost structure. There are numerous advantages of PEST analysis as follows: Political: it is required by the copyright law of US that any print and subsequent release of digital images taken by photographers considered as professional cannot be released without having a copyright of release. The company has its operations in various countries and so it is of utmost importance for the company to comply with the regulations of such countries

Week 8 Essay Example | Topics and Well Written Essays - 250 words - 6

Week 8 - Essay Example In such instances, the management of multinational enterprises is always forced to the extra mile, in order to strike an ideal balance without compromising their core values, an approach that takes additional resources. Widespread public ownership and extensive government intervention somewhat presents a mixed bag for businesses. This perception is fundamentally because in as much as a section of business administrators have overtime reaffirmed that implementing some of the policies put forward by the government such as antitrust laws is a waste of both time and resources, government input has come in handy in some situations. This includes providing the businesses with information that can give them an edge over their competitors and financial loans during harsh economic conditions. Similarly, it is believed that government interventions always safeguard consumers and ensure that businesses protect the environment, hence ensuring that the businesses are in good books with the market. The relationship between democracy and economic growth has often brought up conflicting ideas, for some economic analysts hold the perception that in some instances autocratic leaderships can act as a basis for growth, as was the case during the tenure of Lee Kwan Yew of Singapore (www.wsj.com). Nonetheless, it is important to note that a democratic political system is essential for sustained economic progress. This is because democracy, when properly practiced naturally leads to a prosperous and stable economy. This is because most of the rich nations that have sustained rapid economic growth overtime are stable democracies, while most of the poor countries are either brutal dictatorships or dysfunctional

HS630 Week 8 Conference Essay Example | Topics and Well Written Essays - 500 words

HS630 Week 8 Conference - Essay Example Likewise, the Catastrophic Incident Annex also clearly indicated the Federal Response procedures, in conjunction with responsibilities of coordinating and cooperating agencies that could be contacted by the public to facilitate response, as required. Another chosen annex, the Nuclear/Radiological Incident Annex (NRIA), is likewise found to be useful since it contained concise, yet in-depth information on roles and responsibilities of federal agencies with various cooperating agencies; and the procedural guidelines on â€Å"notification, coordination, and leadership of Federal activities† (National Response Framework, 2008, p. 1). As such, the viewing public’s awareness would be enhanced on policies, planning and preparedness issues, and even the materials and facilities involved with corresponding coordinating agencies for specifically identified incidents. The NRIA is a significant informative document that highlights critical areas and the response procedures, together with the authorized governing agencies to contact â€Å"for incidents involving release of radioactive materials to address the consequences of the event† (National Response Framework, 2008, p. 1). As such, the public would be guided through the appropriate courses of action and measures that must be instituted in cases where incidents such as this happen. 2. CPG 101 provides Content Guides for functional annexes in Appendix C, pp. C-12 through C-27. From the checklist for ESF #3 Public Works and Engineering Critical Infrastructure and Key Resource Restoration, pick 1 item and write it up as if you were a municipal emergency planner. One of the items noted from the ESF #3 Public Works and Engineering Incident Actions include â€Å"Providing coordination and technical assistance (to include vessel removal, significant marine debris removal, and hydrographic survey) to effect the rapid recovery and reconstitution of critical waterways, channels, and

The Idea of Relationship Marketing Essay Example | Topics and Well Written Essays - 500 words

The Idea of Relationship Marketing - Essay Example In this new method it was looked after that the individual transactions are important but it is more important to maintain long termed relationships with the customers. The basic fundamental of this format is to develop an understanding of the customer's views and needs thus it would enable the seller to provide a wide range of articles or service for a longer term. There are six fundamental principals or fundamental markets that are identified by Adrian Payne of Cranfield University in 1991. These are customer markets, influence markets, referral markets, recruitment markets, supplier markets and internal markets. (Fletcher, 2003) But there are specified criticisms to the approach of relationship marketing. According the critics this approach could hardly be evaluated as marketing. This is because this form defies the basic notion of marketing principal which states that the duty of market is to understand the need of the customer in the first place and provide the solution. On the contrary relationship marketing could be enumerated as an extended variation of management, persuasion and public relation. (Lamb, 2004) However, it could be stated in this context that t

DQ 5 Essay Example | Topics and Well Written Essays - 500 words - 1

DQ 5 - Essay Example This formula of economic working rests on three fundamentals; property, competition, and trust (American Government 2004), and especially the last two postulates. What the Enron-Arthur Anderson case has shown us is the flaws, or rather, the weak points of such an economic system, which depends so much on subjective, non-regulatory postulates as trust and promise keeping. The competition, which forms the spirit of liberal economy means that companies and businesses would, by hook or by crook, try to gain an edge over their competitors, and increase their clientele. Although the clause of trust is there precisely to control such a monopoly and twisted shape of affairs, in a market where every one is trying to gain the upper hand, this control check tends to be weakened. However, the Bill of Rights prevents governments to perform otherwise. The only way to deal with such a bonding between companies and businesses, and the violation of trust is to apply much stricter measures and checks on businesses to ensure they are following the law, even if there may be other vested interests of influential bodies, like the Congress (American Government 2004 ) in their operations. Laissez Faire is French for leave alone (American Government 2004). This concept of freedom has been imbedded in the economy and the business sector of the nation, especially after the Civil War, when government intervention was seen as a hindrance in the general development of the public, while only a few corporations benefitted from government subsidies. Basically, it means that if people are left on their own, economic as well as social development would be incurred, because only those

Taxation Assignment Example | Topics and Well Written Essays - 1250 words

Taxation - Assignment Example Charles’s language of correspondence is English even though he understands a little bit of French having studied French as a subject in school. Charles Antoine’s Social Insurance Number (SIN) is 193-456-787. Latesa Kiki, who is Charles’s wife, works as a Social and Health Care Service provider in a local Health and Social Care facility in Montreal Quebec. Latesa’s net income for the year 2013 after claim after credits is $80,000. Her Social Insurance Number is 193-567-674.The amount of Universal Care Benefit (UCCB) from line 117 of Latesa’s income is $1200 while the amount of Universal Child Benefit repayment from the line 213 of her return is $800 Charles Antoine is paid $9000 per month as his salary by the bank He works for. Apart from this income, he received $150,100 from a rental property he had but sold it in 2013.Charles also runs a personal business in his neighborhood where his younger works for him as the operator of the venture. Fro the personal business, he is able to earn an average of $2000 per month in terms of income. Charles is a staunch member of his church and every month, he gives $300 to his church which is a registered charity in Canada under the federal and territory laws. From his income, several deductions are normally made per month. Charles contributes towards the Canada Pension Plan (CPP) and towards the Employment Insurance benefit. Apart from his church contribution, he also contributes $150 every month towards the social and service health acre facility where his wife works. This facility is also a registered charity organization which helps the elderly and the underprivileged in Montreal. To calculate the RRSP, it is important to know what Charles earned in the previous year in order to determine his RRSP deduction limit (Canadian Tax Calculator, 2014). Earned income includes the employment earnings (t4), rental income, net business income and alimony received and any other benefit.

Electric Generator Essay Example for Free

Electric Generator Essay Early 20th century alternator made inBudapest, Hungary, in the power generating hall of a hydroelectric station In electricity generation, an electric generator is a device that converts mechanical energy to electrical energy. A generator forces electric charge (usually carried by electrons) to flow through an external electrical circuit. The source of mechanical energy may be a reciprocating or turbine steam engine, water falling through a turbine or waterwheel, aninternal combustion engine, a wind turbine, a hand crank, compressed air, or any other source of mechanical energy. Generators supply almost all of the power for the electric power grids which provide most of the worlds electric power. The reverse conversion of electrical energy into mechanical energy is done by an electric motor, and motors and generators have many similarities. Many motors can be mechanically driven to generate electricity and frequently make acceptable generators. History Before the connection between magnetism and electricity was discovered, electrostatic generators were used. They operated on electrostaticprinciples. Such generators generated very high voltage and low current. They operated by using moving electrically charged belts, plates, and disks that carried charge to a high potential electrode. The charge was generated using either of two mechanisms: * Electrostatic induction * The triboelectric effect, where the contact between two insulators leaves them charged. Because of their inefficiency and the difficulty of insulating machines that produced very high voltages, electrostatic generators had low power ratings, and were never used for generation of commercially significant quantities of electric power. The Wimshurst machine and Van de Graaff generator are examples of these machines that have survived. In 1827, Hungarian Anyos Jedlik started experimenting with the electromagnetic rotating devices which he called electromagnetic self-rotors, now called the Jedliks dynamo. In the prototype of the single-pole electric starter (finished between 1852 and 1854) both the stationary and the revolving parts were electromagnetic. He formulated the concept of the dynamo at least 6 years beforeSiemens and Wheatstone but didnt patent it as he thought he wasnt the first to realize this. In essence the concept is that instead of permanent magnets, two electromagnets opposite to each other induce the magnetic field around the rotor. It was also the discovery of the principle of self-excitation.[1] Faraday disk, the first electric generator. The horseshoe-shaped magnet (A) created a magnetic field through the disk (D). When the disk was turned, this induced an electric current radially outward from the center toward the rim. The current flowed out through the sliding spring contact m, through the external circuit, and back into the center of the disk through the axle. In the years of 1831–1832, Michael Faraday discovered the operating principle of electromagnetic generators. The principle, later called Faradays law, is that an electromotive force is generated in an electrical conductor which encircles a varying magnetic flux. He also built the first electromagnetic generator, called the Faraday disk, a type of homopolar generator, using a copper disc rotating between the poles of a horseshoe magnet. It produced a small DC voltage. This design was inefficient, due to self-cancelling counterflows of current in regions that were not under the influence of the magnetic field. While current was induced directly underneath the magnet, the current would circulate backwards in regions that were outside the influence of the magnetic field. This counterflow limited the power output to the pickup wires, and induced waste heating of the copper disc. Later homopolar generators would solve this problem by using an array of magnets arranged around the disc perimeter to maintain a steady field effect in one current-flow direction. Another disadvantage was that the output voltage was very low, due to the single current path through the magnetic flux. Experimenters found that using multiple turns of wire in a coil could produce higher, more useful voltages. Since the output voltage is proportional to the number of turns, generators could be easily designed to produce any desired voltage by varying the number of turns. Wire windings became a basic feature of all subsequent generator designs. Dynamos are no longer used for power generation due to the size and complexity of the commutator needed for high power applications. This large belt-driven high-current dynamo produced 310 amperes at 7 volts, or 2,170 watts, when spinning at 1400 RPM. Dynamo Electric Machine [End View, Partly Section] (U.S. Patent 284,110) The dynamo was the first electrical generator capable of delivering power for industry. The dynamo uses electromagnetic induction to convert mechanical rotation into direct currentthrough the use of a commutator. The first dynamo was built by Hippolyte Pixii in 1832. A dynamo machine consists of a stationary structure, which provides a constant magnetic field, and a set of rotating windings which turn within that field. On small machines the constant magnetic field may be provided by one or more permanent magnets; larger machines have the constant magnetic field provided by one or more electromagnets, which are usually called field coils. Through a series of accidental discoveries, the dynamo became the source of many later inventions, including the DC electric motor, the AC alternator, the AC synchronous motor, and the rotary converter. Alternating current generating systems were known in simple forms from the discovery of the magnetic induction of electric current. The early machines were developed by pioneers such as Michael Faraday and Hippolyte Pixii. Faraday developed the rotating rectangle, whose operation was heteropolar each active conductor passed successively through regions where the magnetic field was in opposite directions.[2] The first public demonstration of a more robust alternator system took place in 1886.[3] Large two-phase alternating current generators were built by a British electrician, J.E.H. Gordon, in 1882. Lord Kelvin andSebastian Ferranti also developed early alternators, producing frequencies between 100 and 300 Hz. In 1891, Nikola Tesla patented a practical high-frequency alternator (which operated around 15 kHz).[4] After 1891, polyphase alternators were introduced to supply currents of multiple differing phases.[5] Later alternators were designed for varying alternating-current frequencies between sixteen and about one hundred hertz, for use with arc lighting, incandescent lighting and electric motors.[6] Large power generation dynamos are now rarely seen due to the now nearly universal use of alternating current for power distribution. Before the adoption of AC, very large direct-current dynamos were the only means of power generation and distribution. AC has come to dominate due to the ability of AC to be easily transformed to and from very high voltages to permit low losses over large distances. Electromagnetic generators Dynamo Main article: Dynamo Dynamo Electric Machine (end view, partly section, U.S. Patent 284,110) A dynamo is an electrical generator that produces direct current with the use of a commutator. Dynamos were the first electrical generators capable of delivering power for industry, and the foundation upon which many other later electric-power conversion devices were based, including the electric motor, the alternating-current alternator, and the rotary converter. Today, the simpler alternator dominates large scale power generation, for efficiency, reliability and cost reasons. A dynamo has the disadvantages of a mechanical commutator. Also, converting alternating to direct current using power rectification devices (vacuum tube or more recently solid state) is effective and usually economic. Alternator Main article: Alternator Without a commutator, a dynamo becomes an alternator, which is a synchronous singly fed generator. Alternators produce alternating current with a frequency that is based on the rotational speed of the rotor and the number of magnetic poles. Automotive alternators produce a varying frequency that changes with engine speed, which is then converted by a rectifier to DC. By comparison, alternators used to feed an electric power grid are generally operated at a speed very close to a specific frequency, for the benefit of AC devices that regulate their speed and performance based on grid frequency. Some devices such as incandescent lamps and ballast-operated fluorescent lamps do not require a constant frequency, but synchronous motors such as in electric wall clocks do require a constant grid frequency. When attached to a larger electric grid with other alternators, an alternator will dynamically interact with the frequency already present on the grid, and operate at a speed that matches the grid frequency. If no driving power is applied, the alternator will continue to spin at a constant speed anyway, driven as a synchronous motor by the grid frequency. It is usually necessary for an alternator to be accelerated up to the correct speed and phase alignment before connecting to the grid, as any mismatch in frequency will cause the alternator to act as a synchronous motor, and suddenly leap to the correct phase alignment as it absorbs a large inrush current from the grid, which may damage the rotor and other equipment. Typical alternators use a rotating field winding excited with direct current, and a stationary (stator) winding that produces alternating current. Since the rotor field only requires a tiny fraction of the power generated by the machine, the brushes for the field contact can be relatively small. In the case of a brushless exciter, no brushes are used at all and the rotor shaft carries rectifiers to excite the main field winding. [edit]Induction generator Main article: induction generator An induction generator or asynchronous generator is a type of AC electrical generator that uses the principles of induction motors to produce power. Induction generators operate by mechanically turning their rotor faster than the synchronous speed, giving negative slip. A regular AC asynchronous motor usually can be used as a generator, without any internal modifications. Induction generators are useful in applications such as minihydro power plants, wind turbines, or in reducing high-pressure gas streams to lower pressure, because they can recover energy with relatively simple controls. To operate an induction generator must be excited with a leading voltage; this is usually done by connection to an electrical grid, or sometimes they are self excited by using phase correcting capacitors. [edit]MHD generator Main article: MHD generator A magnetohydrodynamic generator directly extracts electric power from moving hot gases through a magnetic field, without the use of rotating electromagnetic machinery. MHD generators were originally developed because the output of a plasma MHD generator is a flame, well able to heat the boilers of a steam power plant. The first practical design was the AVCO Mk. 25, developed in 1965. The U.S. government funded substantial development, culminating in a 25 MW demonstration plant in 1987. In the Soviet Union from 1972 until the late 1980s, the MHD plant U 25 was in regular commercial operation on the Moscow power system with a rating of 25 MW, the largest MHD plant rating in the world at that time.[7] MHD generators operated as a topping cycle are currently (2007) less efficient than combined cycle gas turbines. [edit]Other rotating electromagnetic generators Other types of generators, such as the asynchronous or induction singly fed generator, the doubly fed generator, or the brushless wound-rotor doubly fed generator, do not incorporate permanent magnets or field windings that establish a constant magnetic field, and as a result, are seeing success in variable speed constant frequency applications, such as wind turbines or otherrenewable energy technologies. The full output performance of any generator can be optimized with electronic control but only the doubly fed generators or the brushless wound-rotor doubly fed generator incorporate electronic control with power ratings that are substantially less than the power output of the generator under control, a feature which, by itself, offers cost, reliability and efficiency benefits. Homopolar generator Main article: Homopolar generator Faraday disk, the first homopolar generator A homopolar generator is a DC electrical generator comprising an electrically conductive disc or cylinder rotating in a plane perpendicular to a uniform static magnetic field. A potential difference is created between the center of the disc and the rim (or ends of the cylinder), the electrical polaritydepending on the direction of rotation and the orientation of the field. It is also known as a unipolar generator, acyclic generator, disk dynamo, orFaraday disc. The voltage is typically low, on the order of a few volts in the case of small demonstration models, but large research generators can produce hundreds of volts, and some systems have multiple generators in series to produce an even larger voltage.[8] They are unusual in that they can source tremendous electric current, some more than a million amperes, because the homopolar generator can be made to have very low internal resistance. Excitation A small early 1900s 75 KVA direct-driven power station AC alternator, with a separate belt-driven exciter generator. Main article: Excitation (magnetic) An electric generator or electric motor that uses field coils rather than permanent magnets requires a current to be present in the field coils for the device to be able to work. If the field coils are not powered, the rotor in a generator can spin without producing any usable electrical energy, while the rotor of a motor may not spin at all. Smaller generators are sometimes self-excited, which means the field coils are powered by the current produced by the generator itself. The field coils are connected in series or parallel with the armature winding. When the generator first starts to turn, the small amount of remanent magnetism present in the iron core provides a magnetic field to get it started, generating a small current in the armature. This flows through the field coils, creating a larger magnetic field which generates a larger armature current. This bootstrap process continues until the magnetic field in the core levels off due to saturation and the generator reaches a steady state power output. Very large power station generators often utilize a separate smaller generator to excite the field coils of the larger. In the event of a severe widespread power outage where islanding of power stations has occurred, the stations may need to perform a black start to excite the fields of their largest generators, in order to restore customer power service. Electrostatic generator Main article: electrostatic generator A Van de Graaff generator, for class room demonstrations An electrostatic generator, or electrostatic machine, is a mechanical device that produces static electricity, or electricity at high voltage and lowcontinuous current. The knowledge of static electricity dates back to the earliest civilizations, but for millennia it remained merely an interesting and mystifying phenomenon, without a theory to explain its behavior and often confused with magnetism. By the end of the 17th Century, researchers had developed practical means of generating electricity by friction, but the development of electrostatic machines did not begin in earnest until the 18th century, when they became fundamental instruments in the studies about the new science of electricity. Electrostatic generators operate by using manual (or other) power to transform mechanical work into electric energy. Electrostatic generators develop electrostatic charges of opposite signs rendered to two conductors, using only electric forces, and work by using moving plates, drums, or belts to carry electric charge to a high potentialelectrode. The charge is generated by one of two methods: either the triboelectric effect (friction) or electrostatic induction. [edit]Wimshurst machine Main article: Wimshurst machine Wimshurst machine with two Leyden jars.Suppose that the conditions are as in the figure, with the segment A1 positive and the segment B1 negative. Now, as A1 moves to the left and B1 to the right, their potentials will rise on account of the work done in separating them against attraction. When A1 and neighboring sectors comes opposite the segment B2 of the B plate, which is now in contact with the brush Y, they will cause a displacement of electricity along the conductor between Y and Y1 bringing a negative charge, larger than the positive charge in A1 alone, on Y and sending a positive charge to the segment touching Y1. As A1 moves on, it passes near the brush Z and is partially discharged into the external circuit. It then passes on until, on touching the brush X, has a new charge, this time negative, driven into it by induction from B2 and neighboring sectors. As the machine turns, the process causes exponential increases in the voltages on all positions, until sparking occurs limiting the increase.| The Wimshurst influence machine is an electrostatic generator, a machine for generating high voltages developed between 1880 and 1883 by Britishinventor James Wimshurst (1832–1903). It has a distinctive appearance with two large contra-rotating discs mounted in a vertical plane, two crossed bars with metallic brushes, and a spark gap formed by two metal spheres. Van de Graaff generator Main article: Van de Graaff generator A Van de Graaff generator is an electrostatic generator which uses a moving belt to accumulate very high voltages on a hollow metal globe on the top of the stand. It was invented by American physicist Robert J. Van de Graaff in 1929. The potential difference achieved in modern Van de Graaff generators can reach 5 megavolts. The Van de Graaff generator can be thought of as a constant-current source connected in parallel with a capacitorand a very large electrical resistance, so it can produce a visible electrical discharge to a nearby grounding surface which can potentially cause a spark depending on the voltage.

Effect of Acculturation on Social and Mental Health Services

Effect of Acculturation on Social and Mental Health Services Dana Adams    The Effect of Acculturation and how it Inhibits the use of Social and Mental Health Services among Mexican-American Elders. As the United States ages over the next several decades, its older population will become more racially and ethnically diverse (Ortman, Velkoff, Hogan, 2014). Between 2012 and 2050, it is stated the United States will experience considerable growth in its older population and by year 2050, the population aged 65 and over is projected to be 83.7 million, almost double its estimated population of 43.1 million in 2012 (Ortman, Velkoff, Hogan, 2014) with the largest source of immigration being from Mexico than any other country in the world at a reported level of 12 million immigrants in the U.S. (Ortman, Velkoff, Hogan, 2014). Per Passel and Cohn, 2011), over half (51%) of Mexican immigrant population are unauthorized, and some 58% of unauthorized immigrants in the U.S. are of Mexican decent. This literature review is directed by asking the question What is the effect of acculturation and how it does it inhibit the use of social and mental health services among Mexican-American elder s? As the percentage of the aging Mexican American population increases, concerns for their financial strength does also. When determining the quality of life of older Mexican- Americans, socioeconomic status is a key factor in their success (Furman, Negi, Iwamoto, Rowan, Shukraft, Gragg, 2009). The U.S. Census Bureau reports that nearly 10 percent of the aging population live below official poverty thresholds (U.S. Census Bureau, 2006). Despite lower socioeconomic status, the Mexican American population enjoy a more favorable mortality profile than non-Hispanics, living to 80 years compared to 78 years for non-Hispanic whites and 73 years for blacks (Angel, Prickett Angel, 2014). Within their communities, Elders are considered vital members and are anticipated to actively fulfill essential roles such as those of mentors, cultural transmitters, providers of care for grandchildren, and civic and religious leadership (Ramos Wright, 2010). The Mexican cultural value of collectivism and communal orientation has the ability to serve as a protective factor in alleviating distress (Furman et al., 2009). In many cultures, such as in Mexico, rapport begins through exchange of conversations or chit-chat before beginning the business of medical history-taking and physical examination (Furman et al, 2009; Gallagher-Thompson, Talamantes, Ramirez, Valverde, 1996; Elliott, 1996). The lack of social and emotional support may influence immigrants to rely solely on themselves to manage their stress (Furman et al. 2009). The effects of the stressors associated with constantly having to adapt to unfamiliar environments, work-related stress (Ramos Wright, 2010), and lack of soci al and emotional support may take a psychological and physical toll on many immigrants (Furman et al., 2009). Historically, there has been a lack of mental health services available in many communities where people of color reside (Griner Smith, 2006; Flaskerud Hu, 1994; Marger, 2002; Sue, 1988; Sue Zane, 1987) because services were focused on the needs of the upper and middle-class European Americans (Griner Smith, 2006; Hall, 2001; Richardson Molinaro, 1996; Ponterotto Casas, 1991; Trusty, Davis, Looby, 2002). Clients of color are sometimes mistrustful of mental health services due to historic racial disparities and a shortage of therapists from their own ethnic background who speak the same native language (Flaskerud Hu, 1994, Marger, 2002; Sue, 1988; Sue Zane, 1987). A diverse group of national origins is represented by Latinos living in the United States Ramos Wright, 2010),with most of the group being of Mexican origin (Ramos Wright, 2010; Furman, Negi, Iwamoto, Rowan, Shukraft, Gragg, 2009). Migration from Mexico to the United States has been cited as one of the largest mass movements of people in the world (Furman et al. 2009; Escobar-Latapà ­, 1999). In late old age, about one-half of Hispanics of Mexican ancestry lives with family in the Southwestern United States and twice as likely as those living alone or with spouse to report more financial strain and receive assistance from children (Espinoza, Jung, Hazuda, 2012). The modern Mexican-American family consists of grandparents, parents, children, and extended family members stage in life are appreciated because of their wisdom and cherished life-long experiences (Ramos Wright, 2010). Great value is placed on old age and those who have reached these common characteristics of Mexican-A mericans includes the incorporation of friends and extended family (collectivism) with a high level of obligation and responsibility to the members (familism) while putting emphasis on male leadership roles (machismo) and female subordination (Marianismo) (Pedrotti Edwards, 2014). Mexican Americans are more likely than non-Hispanics to rely on family for their long-term care needs (Angel, Prickett, Angel, 2014; Glick, 1999; Angel et al. 2004).   Immigrants and especially those who migrate to the U.S. later in life are particularly dependent on their families (VanHook Glick,2007; Angel, et al., 1999).   Research suggests Mexican-American want to live closer to kin and place a higher value on the provision of support among family members (Sarkisian, Gerena, Gerstel, 2007; Burr Mutchler, 1999; Keefe Padilla, 1987; Mindel, 1980). Hispanic elders are less likely to live alone and more likely to live with other family members, particularly in a multigenerational family where an adult child is the householder (Talamantes, Lindeman., Mouton, 2005). While a family may want to care for their aging parents, the care that they may need as they age may create a substantial burden on family (Angel, Prickett Angel, 2014). Recent research suggests that intergenerational relations (Umberson, 2002) are becoming increasingly important to Mexican Americans (Swartz, 2009). Mexicans enjoy the intergenerational progress between first-generation immigrants and their second-generation children (Duncan Trejo, 2011). Relative to their parents, the U.S.-born second generation experiences dramatic increases in English proficiency, educational attainment, and earnings and prefer to speak English rather than Spanish, and by the third generation most Mexican Americans no longer speak Spanish at all. (Duncan Trejo, 2011). There are several factors such as social support, fluency in English, and no health insurance, and no translators that can impact the acculturation process in Mexican Americans. Acculturation is viewed as the extent to which a minority group adopts the customs, language, behaviors, and values of the majority population ( Yeo, 2009).   Individuals who have family and peer social supports tend to experience less acculturation stress and those who are experiencing high stress tend to experience fewer symptoms of mental distress (Crockett, Iturbide, Torres Stone, 2007; McGinley, Raffaelli, Carlo, 2007; Hovey, 2000). Many Mexican American elders have experienced life -long struggles to overcome discrimination and segregation including punishment for speaking Spanish, restaurant segregation, and job discrimination (Furman, Negi, Iwamoto, Rowan, Shukraft, Gragg, 2009). Additionally, the Welfare Reform legislation of 1996 brought stressors for many Mexican American elderly who had immigrated to the U.S. at early ages and had never applied for citizenship (Morawetz, 2000). History of this population in the U.S. is characterized by open conflict, social inequality, prejudice, and discrimination and these factors have greatly and dramatically shaped the sociocultural realities of the aging (Ramos Wright, 2010). McInnis-Dittrich (2005) states that understanding an Elders spirituality helps to understand the older adult view of the world, subsequent behavior and maintaining a sense of continuity and cohesion in order to face changes that accompany the aging process ( p, ). Many Mexican American elders who attend church monthly, weekly, and more than weekly tend to exhibit slower rates of cognitive decline than those who do not attend church (Herrera, Lee, Nanyonjo, Laufman, Torres-Vigil, 2009). Social workers and mental health providers have a moral and ethical responsibility to provide effective interventions to all clients by accounting for cultural contexts and cultural values (Trimble Fisher, 2006). Social workers and other professionals are becoming more aware of multicultural issues and the need to improve the accessibility quality of mental health services (Sue, 1998), and method of payment for individuals who have historically been oppressed and provided in the clients favored language (Griner Smith, 2006; Sue, 1998). An assessment should be completed by the social worker and is a great way of identifying strengths and resilience Elders to solve their challenges (McInnis Dittrich, 2005). Treatment plans and interventions are then developed by a multidisciplinary team. Applying a strengths perspective to the assessment and intervention means there is a focus on helping Elders discover and employ their own strengths to help solve problems and achieve their identifi ed goals (McInnis Dittrich, 2005). Limitations this writer identified with this literature review were there was a vast of opinions about what encompasses effective cultural adaptations and some studies varied in the racial/ethnic composition of the intervention groups while other studies had different outcome measures. References: Angel, J. L., Prickett, K. C., Angel, R. J. (2014). Retirement security for black, non-Hispanic white, and Mexican-origin women: the changing roles of marriage and work. Journal of Women, Politics Policy, 35(3), 222-241. Crockett, L. J., Iturbide, M. I., Torres Stone, R. A., McGinley, M., Raffaelli, M., Carlo, G. (2007). Acculturative stress, social support, and coping: Relations to psychological adjustment among Mexican American college students. Cultural Diversity and Ethnic Minority Psychology, 13(4), 347. Duncan, B., Trejo, S. J. (2011). Intermarriage and the intergenerational transmission of ethnic identity and human capital for Mexican Americans. Journal of Labor Economics, 29(2), 195-227. Espinoza, S. E., Jung, I., Hazuda, H. (2012). Frailty transitions in the San Antonio longitudinal study of aging. Journal of the American Geriatrics Society, 60(4), 652-660. Furman, R., Negi, N. J., Iwamoto, D. K., Rowan, D., Shukraft, A., Gragg, J. (2009). Social work practice with Latinos: Key issues for social workers. Social Work, 54(2), 167-174. Herrera, A. P., Lee, J. W., Nanyonjo, R. D., Laufman, L. E., Torres-Vigil, I. (2009). Religious coping and caregiver well-being in Mexican-American families. Aging and Mental Health, 13(1), 84-91. McInnis-Dittrich, K. (2005). Social Work with older adults: A biopsychosocial approach to assessment in intervention. (4th edition). California: Pearson. Ortman, J. M., Velkoff, V. A., Hogan, H. (2014). An aging nation: the older population in the United States. Washington, DC: US Census Bureau, 25-1140. Passel, J. S., Cohn, D. (2011). New patterns in US immigration, 2011: Uncertainty for reform. University of California, Davis. Pedrotti, J. T., Edwards, L. (2014). Perspectives on the Intersection of Multiculturalism and Positive Psychology. Springer. Ramos, B. M. Wright, G. A. (2010). Social work practice with older Latino adults. In R. Furman N. Negi (Ed.), Social work practice with Latinos: Key issues and emerging themes (233-246). Lyceum: Chicago, Illinois. Swartz, T. T. (2009). Intergenerational family relations in adulthood: Patterns, variations, and implications in the contemporary United States. Annual Review of Sociology, 35, 191-212. Talamantes, M., Lindeman, R., Mouton, C. (2005). Health and health care of Hispanic/Latino American elders. Van Hook, J., Glick, J. E. (2007). Immigration and living arrangements: Moving beyond economic need versus acculturation. Demography, 44(2), 225-249. Yeo, G. (2009). How will the US healthcare system meet the challenge of the ethnogeriatric imperative? Journal of the American Geriatrics Society, 57(7), 1278-1285.

Strategic Management And Leadership Skills

Strategic Management And Leadership Skills Initial part of this report emphasizes on relationship between leadership and strategic management and how can organization get benefited using this dual combination. Organizations are using these concepts in improving organization performance and communication. Leadership styles such as Autocratic, laissez-fare and Participative also supporting leaders achieving organizational objective efficiently which ultimately result into successful accomplishment of organizational goal. Later part of this report stresses on various leadership theories (Transformational, Transactional, Charismatic, Situational etc) which companies are now implementing in order to refine their organizational process using innovation, flexibility, involvement, effective communication, authorization, contingent rewards and management by exception concepts. Apple is successfully using different leadership theories in order to systemize their processes. Lastly this report inculcates the future of leadership concept in business context and how companies can implement these concepts in order sustain and survive in the marketplace. Introduction Effective leadership helps business in times of peril. It makes the organization successful. Without leadership, organizations lose their way and face stagnancy. Organization give more stress on correctness, completeness and timeliness of work but leadership actually work upon it by different means of effective implementations. Leader stimulates the behavior of employees through proper motivation and gets the work done. A good leader is one who is capable of making a weak business plan success on the other hand a poor leader can devastate even the best plan. In short, leader can make or break the business. (Mills.D.Q., 2005) For example, Winston Churchill has a deep insight as well as foresight. He was futuristic and visionary. It is evident from the fact that he warned his fellow Englishman about the upcoming threat from the Hitlers army. However, most Englishman ignored his warning and felt that instead of involving in war Hitlers army would be pacified so that war could be avoided. Further, they resented Chuchill for his proactive warning. They did not show faith in his leadership. The resultant of this was that the Englishman had to fight a war with the German army. Had the Englishman been listened to Churchills warning they would have been in advantageous position which did not happen. After that incident Churchill was praised for his vision, pro-activeness, and foresight. During the Second World War he became the Prime Minster of England and people of England accepted his leadership (Mills.D.Q., 2005). Another wonderful example of Leadership is Harley-Davidsons Rich Teerlink. During the period of 1980s the USA based motorcycle manufacturer Harley-Davidson had to face stiff competition from its Japanese counterpart such as Yamaha, Honda and Kawasaki. The company was almost outmaneuvered by the competition on every aspect. In order to be in the competition it needed to change and change significantly. Rich Teerlink somehow managed to keep the company financially sound but a lot of other things were simply not in place. The company faced a daunting challenge to improve its systems and procedure along with product innovation to stay in the market. Rich accepted this challenge and completely changed the internal dynamics of the company. He formed a bottom up (from employees to manager) organization rather than top down (from managers to employees). This move helped the organization in understanding the problems faced by organization quickly and hence it helped the company in solving them quickly as well. During the course of the time this leadership approach of Rich built stronger organization than it was earlier. The employees were motivated and more confident to contribute towardss organizations success (Mills.D.Q.2005). In the ideal organization, the top level the leadership should stay close to the ground. (Barth, R. 1993-94) 1. Understand the relationship between strategic management and leadership. 1.1 Explain the link between strategic management and leadership Strategic Management- Strategic Management includes evaluating strategic objectives and aims, enhancing organizational performance, communicating and implementing change, developing the performance of the teams, strategic decision making. Leadership- It is a process by which one person influences the thoughts, attitudes, and behaviors of others. Leaders set a direction for the rest of us; they help us see what lies ahead; they help us visualize what we might achieve; they encourage us and inspire us. (Mill, D.Q. 2005) Leadership is understanding people and involving them to help you do a job. That takes all of the good characteristics, like integrity, dedication of purpose, selflessness, knowledge, skill, implacability, as well as determination not to accept failure. ( Burke, A. 2005) Relationship The word management reflects terms such as efficiency, planning, paperwork, procedures, regulations, control and consistency on the other hand Leadership is associated with the terms like risk taking, dynamic, creative, change and vision. As per some researchers, Leadership is value-laden activity and management is not, Leadership stress in doing the right things whereas management believe in doing things right (Bennis, 1985; Zaleznik, 1983). Leadership and management complement each other, and both are vital to organizational success. The issue of Leadership versus management takes the middle-of-the-road position. They are considered closely related but possess distinguishable functions. This can be easily understood with help of figure 1-1. This figure shows that Leadership and management are two over-lapping functions. Management and leadership complement each other and a person who is a manager should be a leader committed to the customers, employees, suppliers and the community at large. (Testa, 2001) Apple Incs Steve Jobs is a perfect example of Leadership and Management. Although, Steve Jobs was a co-founder of Apple Computer but got fired as CEO once at the age of 30. In 1997, he returned back in the company as CEO, and started leading the company. When he realized that Apply was losing market share and finding it difficult to fight with Microsoft, he decided to reinvent every product of Apple offered, and gave a boost to their employees with a most powerful tool of leadership momentum and managed the whole situation successfully. He understood the essentials of leadership and management and accordingly built such environment wherein each and every employee developed hence, drove the entire groups efforts towards the accomplishment of goals. He got his employees so accustomed to change that they expect it now. Renovating again and again has become a line of attack for Apple Inc. such as Apple iPod, Nano, iPod Mini, Shuffle, iPod Video etc. Steve Jobs accustomed his employees to change and innovation in such a way that if one day he could walk into Apple proclaim that they are planning to make washing machines then nobody would think hed have lost his mind rather his employees would jointly say, Guide us the way, boss and tell us how to fabricate best washing machines anybody so far made. Leadership and globalization In order to stay ahead in this competitive environment it is very important for any organization to take necessary steps to face both domestic and foreign competition effectively. Organizations should start focusing on global framework for strategic marketing, planning, and operations. Recent development in various aspects such as transportation technologies for electronic data interchange, global communications, international marketing, finance and management, resources planning etc have improved the potential of organizations to operate globally in this aggressive environment. To sustain in this global environment each and every organization needs to have focused global vision and knowledge of various cultures, customs and methods wherein they to function. They also have to understand different regulatory and legal arrangements and aspects of countries in which they intend to operate. 1.2 Analyze the impact of management and leadership styles on strategic decisions. There are various styles of leadership and management which have an impact on strategic decision of any organization. Leaders uses all these styles, depending on combination of their beliefs, values and preferences, what forces are involved, the situation, organization culture, norms etc. The three major styles of leadership are (U.S. Army Handbook, 1973) which are as follows:- 1.2.1 Autocratic / Authoritarian style In this style decision-making authority is with the leader. In this style opinions and suggestions from subordinates are not entertained. 1.2.2 Delegative / Laissez-faire / Free reign style In democratic leadership style decision are taken with the help of suggestion and opinions of group of employees, such as any instruction is given after consulting with the employees. 1.2.3 Participative / Democratic style- In this style, liberty is given to employees while doing any task e.g. leaders give freedom to deciding their own methods and policies. 1.3 Evaluate how leadership styles can be adapted to different situations Autocratic style can be used with new employees as they are in a learning stage. The new employees will feel motivated while learning new skills. Participative style can be used where leader is aware of the problem but dont have all relevant information on the other hand employees are well-versed with their work and want to participate in organizational decisions. Delegative style can be used where employees know their work more than leader thus has to take ownership of work. This generally allow leader to easily perform other task. There is no set pattern to follow and use these leadership styles. A good leader adopts all three styles together as per the situation arises. These styles play a very significant role in strategic decision making of an organization. With the effective use of these styles group can achieve its objective efficiently which ultimately result into successful accomplishment of organizational goal. For organizational success, leadership is considered prerequisite therefore it is prominent for all types of organizational structure (Khaleelee Woolf, 1996). Organizational variables like, job satisfaction, organizational commitment and communication are the most significant factors of organizational effectiveness (Lashchinger, 2001) and performance (Riketta, 2002; Kramer, 1999; Angle, 1981). According to some researchers, there is a strong connection between turnover and organizational variables like job satisfaction, organizational commitment and communication (Benkhoff, 1997; Baugh Roberts, 1994). For instance, when employees are not satisfied with their work and look forward for other opportunities in order to quit and dont get opportunities then they generally quit the organization mentally therefore it depicts that job satisfaction, organizational commitment and communication are quite essential while assessing the overall contribution of employees towards the organization. Leadership and organizational variables are highly correlated (Williams Hazer, 1986; Lok Crawford, 1999; 2001). Therefore, with the effective and sensible utilization of Leadership styles, organization can motivate and inspire its employee to large extent in order to achieve organization objective. 2. Apply management and leadership theory to support organizational direction. 2.1 Review the impact that selected theories of management and leadership have on organizational strategy. 2.1.1 Transformational Leadership Transactional leadership occurs when one person takes the initiative in making contact with others for the purpose of an exchange of valued things. Burns (1978) There are four components of transformational leadership, which are: Charisma or idealized influence Charismatic leaders exhibit assurance and conviction, they take stands and persuade their followers on an emotional level. Robust trust is maintained among followers and leaders which are usually built on the foundation of moral and ethical. These leaders are the Role models for their followers. Inspirational motivation These leaders demonstrate clear vision to motivate the followers using inspirational and appealing concepts and theories. Intellectual stimulation These leaders promote their followers for creative things and emphasize on building connection with the organization, employees and the objectives. They also encourage them to discover new opportunities and different ways of doing things. Individualized consideration or individualized attention These leaders understand followers needs and address them properly. They also acknowledge the contribution of followers in the team and always act as a mentor. They foster caring relationships; transformational leaders keep healthy environment so that followers feel free to impart their ideas and opinions so that their unique contributions can be recognized. 2.1.2 Transformational leadership Transformational leadership occurs when one or more persons engage with others in such a way that leaders and followers raise one another to higher levels of motivation and morality. Burns (1978) Contingent Reward Transformational leaders clearly assign the work which is to be accomplished and give reward when results are achieved. Management by Exception Passive: In case of intolerable performance or deviation in required standard, transformational leaders take corrective measures or give punishment. Active: In order to complete the assigned work as per required standards in stipulated time, transformational leaders actively monitors the whole process and uses different methods. Laissez-Faire Leadership Laissez-faire leaders leave so much responsibility over their subordinates; they engage themselves in paperwork and try to avoid argumentative situation. They dont help them in decision making activity and leave them isolated to handle situations independently since they want to keep good relation with everybody. 2.2 Leadership strategy that supports organizational direction. APPLE Inc. Case Study- Leadership Apple Inc. is a USA based multinational company which operates in the domain of IT and computers and was founded by Steve Jobs. The company is famous for its products such as Makintosh, iPod, and iPad. The company also has its own operating system. Apples products have revolutionized the market of computers with recent iPad 2 being the talk of the market. The company under the leadership of Steve Jobs has shown aggressive product innovation to lead in the market and kept competitors at bay. The leadership traits of Steve Jobs are widely acknowledged around the globe. Even at the time when he was on medical leave to fight his cancer he used to give strategic advice to the top level management of the company. This attitude of Jobs was a great source of inspiration for the employees of the organization. He created self belief in his employees and that is the reason that he has given the responsibility of the business development to Tim Cook (current COO). Steve Jobs is known for his transformational leadership style that he implemented in Apple Inc. Like a transformational leader he was a firm believer of the fact that transforming others to help each other, to look out for each other as a source of knowledge and motivation, to be encouraging and harmonious, and to look out for the organization as a whole are the factors important for the success of organization. The vision of Steve Jobs to provide computers as a tool to change the world attracted him many of the global talents. The basic traits of the leadership style of Steve Jobs are mentioned below: 1. Focus 2. Innovation 3. Passion 4. Involvement, and 5. Effective communication The focus and passion for innovation are one of the primary reasons for Apples success. Steve Jobs induced this feeling in employees through effective communication that innovation is the difference between the leader and the follower. The success of this philosophy could easily be understood by the fact that Mac, iPhone, iPod, and iPad all these products changed the dynamics of the computer world with competitors left out with no option but to follow. During the visit of PARC Research center Steve jobs got an idea that mouse-driven graphical user interface is a future of computing (Bennis Biederman, 1997), The failure of Xerox Palo Alto Research Center (PARC) (due to lack of transactional leadership) was the reason of Apple success. Steve jobs did what Bob Taylor could not do i.e. creation of Transactional leadership style. Through Transactional leadership style, he created the systems and structures at all the levels of his organization. Through this Steve became successful in generating knowledge at every level within the organization so that employees can work unanimously with single frame of mind for organization success, keeping the vision of the company enacts. And the result of this was Apple Mackintosh. By looking at the Apples success under the brilliance and leadership of Steve Jobs it can be said that transformational leadership theory and transactional leadership theory provide a foundation for understanding how leaders impact the cultivation of knowledge (Bass, 1985; Conger Kanungo, 1998; House, 1977; House Aditya, 1997). Conger (1999) recently argued that researchers should continue developing transformational and charismatic leadership theory and doing exploratory research in this area. Exploring the role of leadership styles in converting knowledge into competitive advantages is important to our understanding of leaders and organization. 3. Access and Development of Leadership Requirement As businesses have entered into the new millennium therefore extensive concentration and observation would be needed to identifying the competencies, ability, skills and knowledge of manager/leader of twenty-first century (Greenberg, 1998; Shapiro, 1999; Kaydo, 2000; Dimitrijevic and Engel, 2002; Kacena, 2002). Future managers will need to posses both managerial and leadership attributes like tangible, measurable skills and intangible, soft-skills. Tangible skills includes knowledge of concepts, styles, theories, financial procedure etc on the hand intangible skills consist of assurance, adaptability, flexibility, commitment, vision etc. In order to sustain in the competitive environment every organizations should provide learning to their employees, which could be in terms of different management/leadership development programs and approaches therefore they should introduce productive sessions to widen their root, emotionally, conceptually, theoretically and environmentally with the intention to increase their analytical capabilities; to facilitate sellf-awareness (Byrt, 1989:14). These activities will educate the managers whilst process of management and will simultaneously improve the efficacy in a work place (Jones, Ball and Shellens, 1972:6). Organizations should develop in-house programs for employees that transmit knowledge which is significant for their success. Such formal management/leadership education programmes offer beneficial skills to future managers/leaders including introspection skills, interpersonal skills, resource allocation, leadership, information processing, conflict resolution, decision-making, entrepreneurial, (Watson, 1993:17). Future leaders will need to be acquainted with international and global environment so that they can do business effectively and efficiently. Leaders required to be well prepared for external complexities of business (e.g., managing the companys interface with regulations, trade, political, and media groups etc and several other wide ranges of issues)(Cacioppe, 1998). 4. Conclusion Leadership skills can be developed through basically two methods. First, self-help e.g. viewing events from multiple perspectives or learning from mistakes, second, formal learning through developmental activities e.g. training courses, developmental assessment, job rotation, seminars, self-directed learning, executive coaching, companies own universities, action learning, and partnership with key academics and mentoring. In-house programs will help developing because of their experiential (practical) learning base. They are generally based effective organizational, leadership and successful self-management leadership competencies e.g. thinking and acting strategically, emotional intelligence, social intelligence, ability to learn, systems thinking. Leadership development programs and sessions help participants to become emotionally intelligent leaders, who are passionate and competent builders of a productive, supportive and enjoyable work environment. It will assist both current leaders and potential leaders to develop their leadership attributes further. Leadership skills can be developed through basically two methods. First, self-help e.g. viewing events from multiple perspectives or learning from mistakes, second, formal learning through developmental activities e.g. training courses, developmental assessment, job rotation, seminars, self-directed learning, executive coaching, companies own universities, action learning, and partnership with key academics and mentoring. Future leaders will need to be acquainted with international and global environment so that they can do business effectively and efficiently. As explained above Apple is extremely successful by implementing leadership theories in the organization. In order to sustain in the competitive environment every organizations should provide learning to their employees, which could be in terms of different management/leadership development programs and approaches therefore they should introduce productive sessions to widen their root, emotionally, conceptually.